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This not-so-subtle billboard, newly erected on Sunset Boulevard, advertises a dating website for cougars (and those seeking cougars).
A "cougar" is a slang term used for such women in the US and is epitomised by celebrities such as Demi Moore, whose husband, Ashton Kutcher, is 16 years her junior.
The 1967 Hollywood film The Graduate, starred Anne Bancroft played the original "cougar", where she chased after a young Dustin Hoffman.
Besides, you can view other people with interesting moments and some attractive pictures.
Google denied it was engaged in sexism claiming that certain “trigger” words can prompt reviews of certain sites.
The “cougar” phenomenon has been popularised by Cougar Town, a successful television series in the United States starring Courtney Cox as a 40-something mother who dates younger men.
A study recently found that while women in their late thirties or forties who dated much younger men may believe that having a younger partner would help to keep them youthful, the opposite appeared to be true.
Researchers found having a much younger husband can send a woman to an early grave.